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CEO Sustainability Series |Mickael Leroy, CEO South Asia & Oceania, Richemont

As part of the Sustainable Business initiative, the French Chamber of Commerce in Singapore presents a leadership interview series where we invite CEOs and key executives to discuss crucial management qualities that drive successful sustainable transformation

 

Question 1 : How is sustainability influencing the luxury sector?

Sustainability has become a key factor in the luxury sector to be more ethical, responsible and clean. Consumers are becoming increasingly aware of the environmental and social impact of their purchasing decisions and this behavioural shift influences their buying habits. They are searching for premium products that are sustainable and ethically sourced, and they are actively seeking out companies that share their values. Brands who prioritise sustainability and social responsibility are more likely to attract and retain customers who are committed to making a positive impact. Colleagues are also expecting more from their employers on the subject. Talent sourcing, retention, and employee engagement are positively affected when companies deliver against an ambitious sustainability roadmap. Achieving sustainability can take many forms such as reducing the environmental footprint by using eco-friendly materials, reducing waste, or investing in renewable energy sources. It is also being more ethical and socially responsible (ensuring fair labour practices and promoting diversity & inclusivity). Companies or Groups that prioritise sustainability and social responsibility are well-positioned to succeed and thrive in this changing landscape and contribute to the larger goal of building a more sustainable future for all.

 

Q2 :How do you see expectations and attitudes towards sustainability changing among your employees, customers, and partners? What are the impact on your organisation?

People are gaining more awareness regarding sustainability, being critical towards actions that are implemented and even exposing those who do not create positive impacts. Colleagues are asking questions during the interview process to better understand the company views and practices. Customers enquire about materials, fabrication process and supply chain which play a role in their purchase decision. Partners need to be socially responsible, with landlords, for example, needing to make modifications to their malls. As a result, we are building stronger partnerships with like-minded people.

 

Q3 : On a company level, you have set high targets, especially when it comes to environment and climate change. What’s the key to achieving these targets?

There are a few pillars to ensure our achievement of targets:

• Develop a clear and measurable plan with specific goals and targets. For example within Richemont we are making good progress on our goal of 100% renewable electricity across all our sites by 2025. Today, we operate with 92% renewable electricity worldwide.

• People are also crucial to the success of sustainability initiatives. Engaging colleagues, stakeholders, partners or finding promoters to drive projects and generate interest can lead to buy-in and valuable insights and ideas for achieving our goals.

• Measuring and monitoring progress is vital to ensuring that Richemont and our partners are on track and adhering to the roadmap.

In addition to these pillars, there is one crucial aspect that is particularly meaningful to me: celebrating all milestones, whether big or small, to maintain constant awareness and acknowledge the contributions of those involved. This includes rewarding those who have played a role in achieving these milestones.

 

 

This interview was conducted with Mickael Leroy, CEO South Asia & Oceania Richemont

March 2023| French Chamber of Commerce in Singapore

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