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Chab Agency Leads Shiseido Travel Retail 'SKYTOPIA' in Metaverse Adventure for Beauty Consultants Across Asia Pacific

Singapore, 4 December 2023. Over 600 Beauty Consultants from Korea, Greater China, Southeast Asia, and Oceania converged in the dynamic metaverse of Skytopia for four immersive conferences hosted by Shiseido Travel Retail,a division of the Shiseido Company, Limited. The event gave participants a better understanding of the travelling consumer and showcased the Group’s top-rated products and exclusive travel retail services.

The beautifully created universe, known as SHISEIDO SKYTOPIA, was spearheaded by Chab, a luxury event management company specialising in experiential marketing, and built using Journee, a multi-award-winning immersive web technology platform. Travel Retail Beauty Consultants had the opportunity to explore nine of Shiseido's top brands - SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, ELIXIR, ANESSA, Drunk Elephant, NARS, and Serge Lutens - over a period of 15 days ofconferences and activities.

"Our goal was to provide our Beauty Consultants with an interactive, truly engaging, educational experience that would elevate their knowledge as well as position Shiseido Travel Retail as an agent of innovation within the cosmetics and travel retail industries. Chab and Journee brought our vision to life perfectly.” Evelyne Ly-Wainer, Chief Commercial Officer, Shiseido Travel Retail Asia Pacific.

"We've taken the Metaverse, which some have discounted, and flipped it to take a fresh look at retail training and brand education. Our strategy goes beyond mere connection with the audience; it integrates them into the narrative, making them co-authors of their experience. We are reaching out to people who have grown up online, in a world where gaming is the norm. So, we crafted a space where payoff is not just knowledge, but also experiences and fun. It's the sort of thing that can only happen with the right clients, partners and challenges. It's an innovative way to connect with the Beauty Consultants and get the different brand messages across." Alexis Lhoyer, Co-Founder & Chief Business Officer, Chab Agency

SHISEIDO SKYTOPIA is a fantastic example of how a wholly owned digital space can be a powerful tool for businesses to grow, train and engage teams around the world. The metaverse has many functionalities, and online training, which enables more engagement, better learning and easier access to information, is just one example of how it can add value to an enterprise.” Thomas Johan Lorenz, CO-founder and Co-CEO, Journee Technologies.

SHISEIDO SKYTOPIA also came complete with a virtual lab to learn about ingredients, a plenary hall for live broadcasts and presentations, stunning skywalks and beautiful gardens, all of which provided Beauty Consultants with the perfect digital backdrop to network, complete missions and take on learning tasks. Watch here



SOURCE: Chab Agency 


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