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Champagne Telmont receives a packaging gold medal for its… “no packaging”

“Best packaging is no packaging'' says Ludovic du Plessis. President of the Telmont House. And the gold medal awarded to him as part of the Global Wine Master 2023 of Drinks Business magazine for the ‘Design and Packaging’ category will surely not make him say the opposite. A gold medal for its “Réserve de la Terre” cuvée, a 100% organic cuvée which promotes “no packaging”.

As we know, Maison Telmont, as part of its “Au Nom de la Terre” project (read here), has decided to go against the dominant practices in the sector, and to completely renounce gift boxes and other over-packaging, to focus on what really matters: the wine. . According to Maison Telmont, this initiative has reduced the carbon footprint of each bottle produced by 8%.

The jury particularly appreciated the eco-responsible character, the pure beauty of the bottle and the richness information displayed on the main label. This very innovative label is the identity card of wine
It reveals, in complete transparency, all the information related to the assembly, a first. For Ludovic du Plessis, this gold medal, “rewards the sometimes radical choices made by the House, and confirms that our intuition
was the right one: sometimes no packaging is the best packaging. It is an encouragement to continue on this way, always “In the name of the Earth”. We made this decision to stop gift boxes in June 2021. The good news is that we can say with our sales history of more than 20 months that this does not negatively impact sales. The impact on our sales is even positive. Yes there is a new generation customers who no longer want “eco-friendly” gift boxes or cases…

*Champagne Telmont is part of Rémy Cointreau Group

SOURCE : Trend Detail


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