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Club Med x Mandai Collaboration Awarded at the PR Awards Singapore
Club Med, in partnership with Mandai X and its Ranger Buddies programme, has been awarded bronze for Best CSR Communications at the PR Awards Singapore for their “Start a Wave of Change” campaign held at Club Med Bintan.
The mission-based initiative invites children and families to learn about nature conservation through interactive play. At Mini Club, kids use magic goggles to solve puzzles, take part in a sorting game, and earn their Ranger Buddies certificate. Families also engage in the experience by building an origami tree forest brought to life through VR and participating in a virtual treasure hunt.
Blending a full-funnel marketing strategy with rich on-ground activations, the campaign has attracted strong participation from resort guests, showcasing how purpose-driven experiences can be both meaningful and joyful.
The campaign was launched after a year of collaboration with the Mandai X team and was selected as one of ten finalists, alongside major brands such as Decathlon and McDonald’s.
The “Start a Wave of Change” experience remains available at Club Med Bintan until 30 June.
SOURCE: Club Med
