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Excellence in Strategic Pricing and Commercial Transformation

A hands-on and ready-to-use solid approach for transformational initiatives in Strategy Optimization, Pricing Excellence & Commercial Effectiveness.

Event:  8:50am- 4:45pm, 7th April 2022



CxO’s of Executive, Pricing, Finance, Revenue, Sales, Commercial, Strategy, Marketing, Transformation, Digital and Market Access.


  • World class and pragmatic content with well-proven approaches and methodologies
  • Interactive sessions with relevant use-cases, delivery of “ready-to-use” tools and representative games
  • VIP networking with selected peers / decisions makers
  • Delivered by 25+ years expert professionals and “helped” by “Local Workshop Advisors”
  • Key insights for securing success and profitability



08:50 to 09:00 Welcome & Introduction

09:00 to 09:45   1. Understanding the interactions between Strategy, Pricing & Commercial

09:45 to 10:00 Break

10:00 to 10:45   2. Introduction to the World Class Model with 40 Best Practices

10:45 to 11:00 Break

11:00 to 11:45   3. Expert review of Strategy Optimization, Pricing Excellence & Commercial Effectiveness

11:45 to 12:00 Break

12:00 to 12:45   4. Solving the Dataflow, Systems & Tools integration piece

12:45 to 14:00 Lunch

14:00 to 14:45   5. Successful Roadmap for a transformational project

14:45 to 15:00 Break

15:00 to 15:45   6. Key metrics and analytics for measuring the success

15:45 to 16:00 Break

16:00 to 16:45   7. Relevant use-cases, cross-geographies and industries

  • 7.1 Key Account in Chemical
  • 7.2 Channel in Pharma
  • 7.3 Tender in Medical Devices
  • 7.4 eCommerce in Office Supply



Fernando Ventureira is Chief Executive Officer at Stratence Partners ( With more than 25 years of Managerial, Consulting and Systems experience in Strategy Optimization, Commercial Effectiveness and Pricing Excellence, he is is a recognized expert in helping the Organizations to produce tangible economic results by developing and implementing pragmatic Short Term Quick Hits and sustainable Long-Term World-Class Capabilities.

As a passionate about effective Methodologies, Fernando is a member of the Prince2 Project Management Forum and expert in Project and Change Management Methodologies like DMAIC (Black Belt Six Sigma), PMBok, Metrica, CMMI, Agile & Scrum.


Frédéric Duhamelle is an internationally renowned Commercial & Pricing Expert as well as a Distinguished Faculty Member of the Professional Pricing Society, USA. Frederic supports Stratence Partners’ clients to establish from scratch effective new strategic pricing, revenue management and sales execution function, or to help revamp and boost ineffective existing ones. Frederic is an effective Change Leader with broad and deep Commercial and Pricing track records within renowned multinationals such as GE, DuPont de Nemours, Syngenta and Medtronic where Frederic held Senior Executive roles at country, regional and global levels. His experience spans across various industries: healthcare, chemicals, oil & gas, oil retail, agriculture, food & beverages.

Frederic holds a Master of Science (“Ingenieur Agronome”) from SupAgro (Montpellier, France) in Agronomy and Engineering as well as an Executive MBA from ESCP Europe (ranked 6th worldwide by the Financial Times in 2021). He is also a Certified Pricing Professional from the Professional Pricing Society (Marietta, USA) and Six Sigma Certified by DuPont de Nemours.


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