Analyses & Studies • Publications
How to win Asia-Pacific consumers in the new era
This report was first published by EY and Ernst & Young Solutions LLP
Redefining how to best serve consumers, looking at the business through a non-traditional lens and anticipating disruptors are vital.
In brief
- The COVID-19 pandemic has had an unprecedented impact on consumers’ expectations, resulting in significant uncertainty for Asia-Pacific consumer companies.
- Such companies need to proactively address shifts in consumer behaviors across five key areas: value, health, sustainability, experiences and omnichannel.
- They must reimagine how to best serve consumers, consider the business with a non-traditional mindset and anticipate disruptors to remain competitive.
