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How to win Asia-Pacific consumers in the new era

This report was first published by EY and Ernst & Young Solutions LLP

Redefining how to best serve consumers, looking at the business through a non-traditional lens and anticipating disruptors are vital.

In brief

  • The COVID-19 pandemic has had an unprecedented impact on consumers’ expectations, resulting in significant uncertainty for Asia-Pacific consumer companies.
  • Such companies need to proactively address shifts in consumer behaviors across five key areas: value, health, sustainability, experiences and omnichannel.
  • They must reimagine how to best serve consumers, consider the business with a non-traditional mindset and anticipate disruptors to remain competitive.


                                           Read the full report here


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