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Ielo design: their collaboration with Decathlon in designing their latest Click & Collect store at Westgate!

The largest sporting goods retailer in the world, Decathlon, has recently collaborated with ielo design in Singapore.

Decathlon is the largest sporting goods retailer in the world and opened 6 stores in Singapore during the last 2 years. ielo design assisted Decathlon to design different areas in each outlet helping the brand to gather the Decathlon community and improving the customers’ experience, while keeping a consistent identity and look and feel across all outlets.

Featuring digital elements and lifestyle displays of products, this brand-new enhanced Click & Collect store at Westgate brings to all sports lovers a seamless phygital omnichannel shopping experience by bridging online and offline.

We loved helping to create a community of passionate customers, and enhancing their experience!




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