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JCDecaux debuts global programmatic DOOH offer for airports

The new advertising solution allows brands to access a wide-ranging audience ‘with the right message at the right place and at the right time’.

INTERNATIONAL. Out of Home media company JCDecaux has introduced its pioneering global airport programmatic Digital Out of Home (DOOH) solution.

The offer is described as the first of its kind, enabling brands and agencies to seamlessly run targeted, dynamic and contextualised campaigns across JCDecaux’s programmatic-enabled airports.

The ads can be executed through the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform) including Displayce where it’s already available.

The company claims that this programme allows advertising clients to reach more than 70 million passengers and generate over 2 billion impressions across its network of more than 3,000 digital screens at key travel hubs worldwide.

These airports include Dallas-Fort Worth, Los Angeles, Miami, London Heathrow, Paris Charles de Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan Malpensa, Milan-Linate and Brussels, as well as Hong Kong, Singapore Changi, Sydney and Macau.

The airport programmatic DOOH solution is developed by the International Programmatic Council at JCDecaux.

Its ability to reach large and highly targeted audiences in a premium location allows advertisers to significantly enhance brand awareness on a global scale, while ensuring brands transparency and a safe environment in the delivery of their campaigns.

This vast reach, combined with JCDecaux’s innovative technology, helps advertisers connect with their target audiences during critical decision-making moments throughout their journey “with the right message at the right place and at the right time”.

JCDecaux said this new international programmatic offer strengthens its status as an industry leader, and deepens its commitment to “creating better advertising campaigns that are more accessible, flexible and impactful”.

The company notes this product is an ongoing development, with a focus on continuous improvement.

In the coming months, JCDecaux plans to introduce features such as airport data targeting, enhancing the product’s capabilities and providing advertisers with even more effective tools for their campaigns.

JCDecaux Chairman of the Executive Board and Co-CEO Jean-François Decaux said: “We are thrilled to unveil the first global programmatic DOOH offer in airports, including 15 of the busiest ones as a start, a game-changing solution for advertisers seeking seamless campaign execution.

“In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”

SOURCE: The Moodie Davitt 

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