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Kering Wants to Reward the Upcycling of Waste in the Jewelry Industry
Kering Introduces the Kering Generation Award X Jewelry to Promote Sustainable Innovation in the Jewelry Industry.
A Prize Supporting Creative Reuse
How can more virtuous practices be encouraged in the jewelry industry? The luxury group Kering, owner of brands such as Boucheron, Pomellato, and Qeelin, has announced a partnership with the International Jewellery Confederation (CIBJO) and Poli.Design - Politecnico di Milano to launch a new award aimed at recognizing projects that "demonstrate excellence in design and more sustainable practices in jewelry."
Under the theme "Second Chance, First Choice," the inaugural edition of the Kering Generation Award X Jewelry targets ten universities as well as specialized start-ups. Participants will be tasked with creating unique jewelry pieces or collections utilizing reclaimed materials.
Among the submissions, four finalists—two in the "Student" category and two in the "Start-up" category—will be invited to present their innovations before a jury chaired by François-Henri Pinault, Chairman and CEO of Kering, during the JCK Jewelry Show in Las Vegas next June.
This is not the first time Kering, through its brands, has incorporated material reuse into its jewelry collections. In 2022, Boucheron introduced a groundbreaking capsule collection, "Jack de Boucheron Ultime," crafted using Cofalit, a material derived from asbestos-containing industrial waste.
"Expanding our Kering Generation Awards to the jewelry sector marks a pivotal moment in our commitment to sustainable innovation within this industry," said Marie-Claire Daveu, Kering’s Chief Sustainability and Institutional Affairs Officer. "The Kering Generation Award X Jewelry, bringing together universities, start-ups, and future leaders, aims to uncover and support those who are pushing boundaries to create more sustainable jewelry. At Kering, we believe the generation of new ideas at the intersection of craftsmanship, technology, and environmental challenges is essential to driving the profound change the industry needs."
SOURCE: Journal Du Luxe
