Companies news

L’OCCITANE Group acquires Dr. Vranjes Firenze

The L'OCCITANE Group today announced its acquisition of Italian luxury home fragrance brand Dr. Vranjes Firenze. This marks another step in the Group’s strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands.

Created in 1983 by Dr. Paolo Vranjes, Dr. Vranjes Firenze encapsulates the essence of Florentine artisanship combined with the innovation of fragrance science. For over 40 years, the brand has been at the forefront of luxury home scents, with a reach spanning over 75 countries and a robust network including 28 mono-brand stores and 650 points of sale. With an emphasis on in-house production and R&D, Dr. Vranjes has consistently delivered ‘Made in Florence’ experiences through its celebrated home diffusers, scented candles and a growing line of personal fragrances that are destined to become an integral part of the brand’s prestigious portfolio. 

Reinold Geiger

Chairman of the L’OCCITANE Group

We are thrilled to continue to grow our global brand portfolio with the addition of Dr. Vranjes Firenze, which is complementary to our existing collection of premium beauty and fragrance brands, each with a strong identity and a genuine desire to make a difference.

Paolo Vranjes

Founder and Chairman of Dr. Vranjes Firenze

Our brand has undergone meaningful growth while honouring the rich heritage of Dr. Vranjes Firenze. It is with great pride that I hand over the legacy of Dr. Vranjes Firenze to the L’OCCITANE Group, which is known for its distinguished heritage and expansive global reach.

The completion of the transaction is expected at the end of the first quarter of 2024.

For more information about Dr. Vranjes Firenze, visit



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