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L’Oréal to Become First Beauty Player to Measure Environmental Footprint of Retail Elements Using Ecodesigncloud

L’Oréal today announced that it has adopted EcoDesignCloud by Eviden

Clichy, 13 May 2024 – L’Oréal today announced that it has adopted EcoDesignCloud by Eviden, a solution that measures the environmental footprint of point-of-sale and promotional materials, in support of its L’Oréal for the Future sustainability ambitions. EcoDesignCloud calculates the environmental impact of point-of-sale and promotional materials throughout their lifecycle, using the internationally recognized Product Environmental Footprint (PEF) methodology which looks at 16 criteria including CO2 emissions.

L’Oréal’s Luxe division is the first to equip its 24 brands with the cutting-edge digital and data-based tool to reduce the environmental impact of retail elements. L’Oréal will roll out the solution to further divisions globally in the coming months.

EcoDesignCloud helps improve the environmental footprint of retail elements by providing in-depth scoring and simulations for L’Oréal and its suppliers, allowing users to identify and select retail and promotional items with the lowest environmental impact. Early assessments have already helped conceive more ecologically designed luxury displays as well as gifts-with-purchase.

“As the leader in luxury beauty, re-inventing the most memorable retail experiences with the lowest environmental impact is our responsibility and we must embrace this change collectively with our suppliers and retailers worldwide,” saidCyril Chapuy, President, L’Oréal Luxe. “We envision this innovation will be widely adopted by the ecosystem as the new norm for the future of luxury retail.”

“Assessing the environmental performance of our suppliers will enable us to support our partners as well as lead the retail industry towards a more sustainable economy,” said Antoine Vanlaeys, Chief Operations Officer, L’Oréal Groupe. “This level of transparency and cooperation can also open up new avenues for innovation by exploring how different configurations, designs, materials and processes can completely re-invent sustainable beauty experiences in-store. With our sourcing team, we are proud to onboard our ecosystem of suppliers and accelerate our transformation journey with a new, sustainable retail experience. “

“The EcoDesignCloud tool is a step towards more efficient and accurate environmental impact data-sharing between clients and suppliers in the point-of-sale and retail sector, with an underlying robust lifecycle assessment (LCA) methodology,” said Mathieu Parfait, CSR Director at Diam, akey supplier of shopfitting and merchandising solutions for beauty and luxury retail.

SOURCE: L’Oréal 

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