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Lyreco expands its exclusive distribution partnership with Nespresso and acquires Premium Coffee in Denmark, Finland, and Sweden

Today, Lyreco announces the acquisition of Premium Coffee operations in Denmark, Finland, and Sweden, which took place on April 1st, 2023. This operation extends the strategic distribution partnership between Nespresso and Lyreco for Out of Home distribution to now 11 countries.

Nespresso and Lyreco have a longstanding business relationship since 1998. It started in Switzerland and over the last few years, got extended to England, Ireland, Wales, Scotland, Hungary, and Poland. Most recently, Nespresso selected Lyreco to be their exclusive partner in Norway in 2022.

“We are confident that our partnership with Lyreco, which is built on shared values and a commitment to excellence, will further entrench the Nespresso brand in the hearts of coffee lovers in Denmark, Finland and Sweden”, said Simone Jansen, Head of North East and South Europe, Nespresso. Customers in the 3 countries will now be able to enjoy the combination of the Nespresso moments experience together with the best-in-class service of Lyreco.

 

 

 

We are delighted to extend our strategic partnership to the northern part of Europe and are very much looking forward to offering to all the Lyreco customers a great experience with the Nespresso products. We are equally happy to welcome the Premium Coffee teams within the Lyreco Group and benefit from their expertise

Grégory Lienard, Chief Executive Officer at Lyreco