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MBiA Unveils a Human-Centric Rebranding Backed by Tech-Powered Strategies, Presenting a Bold Vision for an Empowered Future!

Singapore, 24 May 2024MyBusiness in Asia (MBiA), a fully digitalized service provider supporting entrepreneurs in Singapore and Hong Kong with company administrative, legal, and accounting operations, today proudly announced our bold rebranding effort. This strategy promises to propel us into a new era of innovation and cutting-edge solutions.

The rebrand unveils an exciting new chapter for MBiA, marking the culmination of a decade-long journey in establishing MBiA as the digital arm of RBA Group, a comprehensive advisory firm providing legal, accounting, tax, and consulting services to entrepreneurs and corporations across Asia.

Embarking on this transformative journey, the rationale behind the rebranding decision is motivated by our commitment to freshening up our image to better resonate with our values and evolving mission. By revitalizing our brand with renewed energy, we aim to authentically align ourselves with the principles that define us – a dedication to embracing technological advancements while prioritizing the human element in all endeavors. This strategic shift is evident in our recent communication approaches, which have emphasized a tone of voice that is both tech-forward, friendly and deeply human. It reflects the entrepreneurial spirit and our belief in the power of human connection that drives us forward.

“At MBiA, we’ve always set our sights high, driven by the ambition to leverage our in-house technology and the expertise of our dedicated team to provide the highest standard of service, customized to meet the diverse needs of future entrepreneurs and innovators”, said Tommaso Barindelli, General Manager of MBiA. “Today, after months of meticulous planning, dedication, and anticipation from our entire team, we have finally achieved our goal of visualizing our mission and vision through a new branding, the best possible way to define us. This rebranding marks an important step forward for all of us, and we are ready to welcome fresh changes, growth, and opportunity within our community.”

As part of the rebranding effort, we are thrilled to bring our new brand identity assets, including a refreshed logo, redesigned website, and enhanced digital presence across platforms such as LinkedIn and Facebook. Looking ahead, we are eager to observe how these changes breathe life into our brand image and culture, igniting renewed energy and enthusiasm throughout MBiA.

SOURCE: MyBusiness in Asia


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