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New Ad Site Offers Immersive Brand Experiences To Engage Changi Airport’s Travellers
Singapore, 19th December 2019 – JCDecaux Singapore, the number one out-of-home media company in Singapore and a subsidiary of the JCDecaux Group, today introduced a new advertising site at Changi Airport to amplify audience engagement in a novel format. The Terminal 1 Immersive Walkway is the first and only media site in Changi Airport able to display video projection, providing an immersive space for brands to connect with target audiences in the airport environment.
InterContinental Hotels Group was the first advertiser to harness the new media site’s capabilities to promote its Luxury and Lifestyle brand collection among global travellers. The 35 m long walkway as part of the media site is prominent to all passengers arriving in Singapore via Terminal 1 and leads toward the baggage claim area and Jewel Changi Airport. Comprising a pair of identical passages with images projected on one side of the walls, the site was designed to accommodate full length 4K high-resolution videos coupled with impactful static visuals that create an effective medium for brand storytelling.
Teo Chew Hoon, Group Senior Vice President for Airside Concessions at Changi Airport Group said, “We are pleased to launch this innovative out-of-home advertising format with JCDecaux. As the region’s premier gateway, Changi Airport continues to introduce innovative ways to enhance the unique Changi Experience. This brand new media space will greet passengers with dynamic and compelling visuals to boost their arrival experience at Terminal 1. Looking ahead, we are also exploring the possibility of adding audio and augmented reality to create an even more immersive experience for our passengers.”
Evlyn Yang, Managing Director of JCDecaux Singapore said, “JCDecaux continuously works with the Changi Airport Group to explore new frontiers like creating one-of-a-kind media experiences for consumers, especially as advertising at the airport confers a sense of place to the environment. The Terminal 1 Immersive Walkway is an essential touchpoint for arriving passengers given its location in one of the main terminals as well as its proximity to the offerings at Jewel Changi Airport. We expect this upgrade with video projection to deliver greater impact for brands through a deeper emotional engagement with audiences.”
Powered by an integrated suite of data-driven solutions under JCDecaux ONE, JCDecaux’s premium out-of-home advertising media propels brand awareness and drives customers to the point of purchase. The full suite of iconic and broadcast media at Changi Airport reached out to over 65 million passengers in 2018.
