Companies news
Pernod Ricard Launches Digital Labels in Singapore to Promote Responsible Drinking
Last Friday, Pernod Ricard hosted an exclusive event at FairPrice Finest Clarke Quay to launch their digital labels in Singapore. The digital label is designed to provide consumers with enhanced transparency and help them make informed decisions about whether and how much they drink. The QR code on the back of each bottle will direct users to a dedicated webpage offering comprehensive details about the beverage and responsible drinking guidelines in line with the Singapore Health Promotion Board.
The event kicked off with an introduction by Alex Liu, Country Manager of Pernod Ricard Singapore, and featured a live demonstration of the digital labels followed by an engaging cocktail masterclass. They also unveiled a stunning anamorphic art installation, which not only captivated the audience but also sparked important conversations about moderation and responsible drinking.
Pernod Ricard strongly believes that there can be no convivial moments with excess. Reducing harmful drinking is core to the Group’s corporate premiumisation strategy, meaning we want to encourage consumers to ‘trade up’ in their consumption choices and drink better, not more. Remember to scan the new digital label next time you enjoy our products!
SOURCE: Pernod Ricard
