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Singapore-based Beyond Design Rolls Out Lacoste's "Save Our Species" Project

On May 23, Singapore-based retail project management agency, Beyond Design, launched a one-day event for "Lacoste's Save Our Species" campaign across nine Lacoste retail stores worldwide including 3 Asian stores - Lacoste Ginza, Lacoste Shanghai and Lacoste Seoul.

As part of its charity project for endangered species, Lacoste released a limited edition of polo shirts with an endangered species motif in place of the iconic Lacoste crocodile. All event profits will help the International Union for Conservation of Nature efforts to conserve these species.

"I am very proud that Beyond Design was part of this meaningful project for Lacoste," said Virginie Petit Fournier, founder of Beyond Design, who was in charge of managing the implementation of Lacoste Save Our Species project on global scale. “No matter where, we make your projects a success.”

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