Portraits
Spotlight on Veronique Larroque, member of French Delices volunteer team
She shares with us their passion for wine, their business values and how they created French Delices, an on-line retail of French wines and fine food.
What is your background?
I am a French engineer with a business background. Third generation of wine entrepreneur, I had always witnessed my relatives working in this area and it was also part of our family discussions during our meals, as a child. So when this venture showed up, I was really excited along with the other members of the team.
A few words about your business
French Delices is an on-line retail of French wines and fine food, but not only. We organize also, on monthly basis (more or less) wine/cheese tasting in association with local restaurants (at Wine Mansion, UB3 premises etc..) or at home (private tasting), while respecting COVID restrictions.
We have started with wines (for us the easiest part, thanks to our numerous connections), but cheeses are coming. The next step will be for Christmas with foie gras and duck. In 2022, we will complement our catalogue with all kind of food with truffle.
The DNA of our company is that all our suppliers share with us the same values: honesty, quality, flavour and commitment.
Why did you set up your business in Singapore?
All started from a discussion with the owners of Wine Mansion who were looking for French hidden gems. This is when the idea came to life: friends chatting around a glass of wine, of course.
The Singaporean market is overwhelmed by wines from around the world, but as wine lovers we couldn’t find good value for money. Moreover, for us, French wine is not only about Bordeaux, Burgundy or Champagne, far from that: we know a lot of wonderful Rose from Cotes de Provence, delightful Cotes du Rhone, tasteful Malbec or Syrah from South West and of course delicious sparkling wines like Mousseux or Cremant.
So why not to share our knowledges and connections?
What was the most difficult challenge to overcome on your entrepreneurial journey?
Every day is a challenge and this is why this journey is so interesting!
As a team from different cultures, different nationalities and different countries we need to communicate. Moreover, French Delices is based on volunteerism.
During the events it is easy for us to show our commitment and authenticity, but our challenge today is to show our DNA through social media, this is currently our main concern.
What are the next steps for your company?
In 2022, we would like French Delices to become a reference for French wines and fine food in Singapore. Why not to open a retail shop also ?
Then, we strongly believe that there are opportunities for French Delices in Asia : we would like to work with South of Korea and why not with Japan, Vietnam and Indonesia.
Your motto in life?
I have learnt that patience may be the most important motto
Your business motto?
Authenticity definetely
Do you want to know more on French Delices's selection? Go to: https://french-delices.com
contact: frenchdelices.sg(@)gmail.com / +65 8511 5570
