Analyses & Studies  •  Publications

The Asia Food Challenge - Understanding The New Asian Consumer

Growing affluence, evolving tastes and technology are changing the way Asian consumers buy and enjoy food. This vast, diverse market offers exciting opportunities for both new and established brands.

In this latest edition of The Asia Food Challenge, we consider the expectations and behaviour of Asian consumers and how this will drive the strategies of agri-food businesses and investors in this exciting and fast-growing region.