The Environmental Footprint of Generative AI

For this crutial topic, Mick Levy had the opportunity to interview expert Aurélie Goncalves. 

The large-scale deployment of generative AI is having a significant impact on the environment. With its massive computational needs, the technology leaves a notable environmental footprint. As a result, companies are now facing an urgent challenge: how to control their ecological impact while continuing to leverage AI for competitiveness. 

How then can they combine the need to use AI to gain competitiveness and meet their commitments?
 

Aurélie Goncalves highlighted two key strategies: 

Monitor artificial intelligences – Track and manage the energy consumption and efficiency of AI systems to minimize their environmental cost. 

Create frugal AIs – Develop leaner, more efficient AI models that require fewer resources without compromising performance. 

These steps mark an important starting point for organizations aiming to integrate sustainability into their AI-driven strategies. 

SOURCE: Orange Business