Event report

Webinar: App User Behavior in 2020: Southeast Asia Webinar

The coronavirus pandemic set off an era of social distancing and changed the relationship between mobile user and their apps. 

Criteo's recent survey of over 3,000 mobile users in Singapore, Indonesia and Thailand show that app users in Southeast Asia now depend even more on apps to shop for products, connect with their loved ones, and entertain themselves. They're spending more time on their favorite apps, and have discovered even more new apps.

Pauline Lemaire, Commercial Director, Large Customers, Southeast Asia at Criteo, presented on 
changing trends in mobile app usage triggered by the pandemic, vertical and generational breakdown of app usage and engagement, what consumers want and expect from the apps they download, and consumer app usage sentiment throughout 2020 and how to keep mobile app users engaged.

Thank you to Pauline and Stephanie Anne Wong for your presentation!