Event report

Webinar: Going Digital In China

With the rapidly rising of China’s middle-class segment, increasing disposable income, and policies backed by the Chinese government, e-commerce and digitalization possess immense potential for international companies to tap into China’s domestic market.

However, this endeavor is easier said than done, providing many challenges for the e-commerce players and multi-national enterprises when dealing with the great firewall of China and other digital constraints. 

 

During this session, our speakers Olivier Durand, e-commerce Senior Consultant - Clever Age Asia and Franck Chevallier, APAC Head of Presales and Solution - Linkbynet presented on:

• Key challenges (Great firewall, Cyberlaw, ICP license, geography….) for e-commerce sites in China

• Different approaches to the infrastructure 

• Hands-on case studies to help navigate the Chinese market successfully

• Key technical concepts and their constraints when dealing with China

• How to improve conversion rates by making sound and rational technical decisions to ensure customers are not penalized by poor user experience

 

Thank you to our speakers and participants!