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Why? Brand Design joins  LONSDALE DESIGN

Why? Brand Design has just joined LONSDALE DESIGN

Lonsdale is an independent brand consultancy and design agency in Europe, with a team of 200 people in Paris specializing in consumer, corporate and retail branding. In 2022 Lonsdale will reach a turnover of €30 million, of which 25% is accumulated outside France (Asia, Middle East) with the goal to reach 40% by 2025.

This strategic acquisition marks a new phase in Lonsdale's ambitious expansion plan and confirms the company's desire to develop an integrated hub by a major geographical area. After Paris and its hub dedicated to Europe, this direct presence in Singapore enables the company to serve the entire Asia Pacific zone, a key region for many of its international customers such as Bel, L'Oréal, Sanofi and Lagardère Travel Retail. This acquisition also brings a new perspective for the WhyBD team and our clients; Unilever, The HEINEKEN Company, NTUC FairPrice, Marico Limited as we will capitalize on Lonsdale strong expertise in innovation, digital and movie production.


Frédéric Messian, président de Lonsdale et Cécile Ayed, directrice générale de Why? Brand Design


Source: Why by Lonsdale


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