Marketing & Communication

Mission & Objectives
The Marketing & Communication Committee aims to :
- Share best practices within the marketing and communication sector
- Learn more on the trends and evolution within this sector
- Share expertise and develop synergies
- Take advantage of network events to generate new business opportunities
The Marketing & Communication Committee is for people with an interest in marketing, marketing managers or persons involved in marketing and communication strategies.
Past session highlights
- NEW AGE ADVERTISING
During this Breakfast Talk, our speakers, Guillaume SACHET, Mediacorp; Isaline DUMINIL, JCDecaux; Daniel TAN, Dr. Banner; Jacqueline Tan, Mediakeys took members through a journey on the new advertising landscape and how traditional media is adapting to exist in this new environment.
- HOW DOES CULTURAL DIVERSITY IN ASIA IMPACT YOUR CONTENT MARKETING AND COMMUNICATION STRATEGY?
Ludovica LEMAITRE, COTY - Gregory FOURNIER, Unruly - Herve BULLOT, LEVIS - Grace LEONG, VISA - Dominique TOUCHAUD, P&G gave cultural insights to build up accurate pictures of the cultural leanings of a market, and individuals within that market, to predict both campaign and brand success by pre-testing content for cultural resonance.
- WECHAT, THE SHAPE OF THE CONNECTED CHINA
Sylvain Joandel, General Manager, Fabernovel Asia presented the success factors behind WeChat’s strategy.
- DATA DRIVEN MARKETING AUTOMATION – WHY, WHAT AND HOW?
Patrick Sim, Head of Customer Experience Sales – ASEAN, Oracle gave some insights on data driven marketing.
Co-Presidents
- Isaline Duminil - JCDecaux Asia
- Sylvain Joandel - Fabernovel
- Mary Kon-Sun-Tack -Lyreco
- Alban Villani - Criteo
Contact: Marion Fremaux
mfremaux[at]fccsingapore.com
