Marketing & Communication

The Marketing & Communication Committee aims to :

• Share best practices within the marketing and communication sector
• Learn more on the trends and evolution within this sector
• Share expertise and develop synergies
• Take advantage of network events to generate new business opportunities

The Marketing & Communication Committee is for people with an interest in marketing, marketing managers or persons involved in marketing and communication strategies. 

Past session highlights

• NEW AGE ADVERTISING

During this Breakfast Talk, our speakers, Guillaume SACHET, Mediacorp; Isaline DUMINIL, JCDecaux; Daniel TAN, Dr. Banner; Jacqueline Tan, Mediakeys took members through a journey on the new advertising landscape and how traditional media is adapting to exist in this new environment.

• HOW DOES CULTURAL DIVERSITY IN ASIA IMPACT YOUR CONTENT MARKETING AND COMMUNICATION STRATEGY?

Ludovica LEMAITRE, COTY - Gregory FOURNIER, Unruly - Herve BULLOT, LEVIS - Grace LEONG, VISA - Dominique TOUCHAUD, P&G gave cultural insights to build up accurate pictures of the cultural leanings of a market, and individuals within that market, to predict both campaign and brand success by pre-testing content for cultural resonance.

• WECHAT, THE SHAPE OF THE CONNECTED CHINA

Sylvain Joandel, General Manager, Fabernovel Asia presented the success factors behind WeChat’s strategy.

• DATA DRIVEN MARKETING AUTOMATION – WHY, WHAT AND HOW?

Patrick Sim, Head of Customer Experience Sales – ASEAN, Oracle gave  some insights on data driven marketing.