Marketing & Communication

Mission & Objectives

The Marketing & Communication Committee aims to :

  • Share best practices within the marketing and communication sector
  • Learn more on the trends and evolution within this sector
  • Share expertise and develop synergies
  • Take advantage of network events to generate new business opportunities

The Marketing & Communication Committee is for people with an interest in marketing, marketing managers or persons involved in marketing and communication strategies. 

 


 

Past session highlights

  • NEW AGE ADVERTISING

During this Breakfast Talk, our speakers, Guillaume SACHET, Mediacorp; Isaline DUMINIL, JCDecaux; Daniel TAN, Dr. Banner; Jacqueline Tan, Mediakeys took members through a journey on the new advertising landscape and how traditional media is adapting to exist in this new environment.

  • HOW DOES CULTURAL DIVERSITY IN ASIA IMPACT YOUR CONTENT MARKETING AND COMMUNICATION STRATEGY?

Ludovica LEMAITRE, COTY - Gregory FOURNIER, Unruly - Herve BULLOT, LEVIS - Grace LEONG, VISA - Dominique TOUCHAUD, P&G gave cultural insights to build up accurate pictures of the cultural leanings of a market, and individuals within that market, to predict both campaign and brand success by pre-testing content for cultural resonance.

 

  • WECHAT, THE SHAPE OF THE CONNECTED CHINA

Sylvain Joandel, General Manager, Fabernovel Asia presented the success factors behind WeChat’s strategy.

 

  • DATA DRIVEN MARKETING AUTOMATION – WHY, WHAT AND HOW?

Patrick Sim, Head of Customer Experience Sales – ASEAN, Oracle gave  some insights on data driven marketing.

Co-Presidents

  • Isaline Duminil - JCDecaux Asia
  • Sylvain Joandel - Fabernovel
  • Mary Kon-Sun-Tack -Lyreco
  • Alban Villani - Criteo

Contact: Marion Fremaux

mfremaux[at]fccsingapore.com

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