Event report
Past Event | Art & Sustainability, a shared Canvas
For the first session of our Creative Industries Committee, we had the pleasure of hosting an inspiring evening exploring the powerful intersection of...
Creative Industries
Mission & Objectives
France’s cultural and creative industries (known as ICC in French) lie at the crossroads of economic diplomacy and soft power, and have become a strategic pillar for France’s cultural diplomacy led by the Ministry for Europe and Foreign Affairs (France 2030).
Labelled as a key driver for France’s future economy, and Singapore being an ideal playground for creatives to come together, experiment and win in Asia, the Creative Industries Committee covers areas such as:
- Architecture
- Advertising, Communication & Marketing
- Arts and culture
- Audiovisual Content
- Branding & Design
- Digital creation (games, virtual reality, new formats) and
- Live events and Music.
The Creative Industries Committee offers experience sharing among the creative ecosystem professionals and views on the latest market trends, while providing a platform to shape the conversations around this vibrant sector.
Upcoming Events
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Past Events
Event report
Past Event | Launch of the Creative Industries Committee
On March 6th, 2025, the French Chamber of Commerce in Singapore officially launched the Creative Industries Committee with an insightful brainstorming...
Event report
Past Event | Unconditional love: How to make customers faithful with loyalty?
Loyalty programs and Customer loyalty are often conflated terms but generating different impacts on your customers. Creating experience driven flows...
Event report
Past Event | Sonic Branding: Developing a Tailor-made Musical Strategy to Boost Brand Performance
Sonic Branding, the science of using music to help brands become better identified, was the topic of our last discussion! A very warm thank you to...
Event report
Past Event | The Potential of Generative AI for Accelerated Business Transformation
Throwback on our last Retail & Luxury Committee meeting which dived into the future of business transformation with Generative AI. Our sincere thank...
Event report
Past Event | How AI is shaping the future of communication?
What is the impact of AI on communication? What are some of the tools we can use today, and what are the first experiences? In our last Marketing &...
Business Insights
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The New ASEAN Consumer
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Sounds Like a Hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their use of original music, the role of sound in campaigns is becoming significant for standing out
Co-Presidents
Belinda Green
Chief of Creative Strategy, Southeast Asia
Publicis
Cherie WONG,
Project Director,
The Oval Partnership
Contact: Coralie Vincens