Webinar Marketing & Communication

App User Behavior in 2020: Southeast Asia Webinar

Price:
Member 10$
Non Member 25$

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

The coronavirus pandemic set off an era of social distancing and changed the relationship between mobile user and their apps.

 

Criteo's recent survey of over 3,000 mobile users in Singapore, Indonesia and Thailand show that app users in Southeast Asia now depend even more on apps to shop for products, connect with their loved ones, and entertain themselves. They're spending more time on their favorite apps, and have discovered even more new apps.

Attend this webinar to hear:

  • Changing trends in mobile app usage triggered by the pandemic
  • Vertical and generational breakdown of app usage and engagement
  • What consumers want and expect from the apps they download
  • Consumer app usage sentiment throughout 2020 and how to keep mobile app users engaged

 

About the Speaker

Pauline Lemaire, Commercial Director, Large Customers, Southeast Asia at Criteo 

Pauline Lemaire is the Commercial Director for Large Customers, Southeast Asia, Criteo. She is responsible for driving continued growth and steering Criteo’s large customer strategy for the region which is composed of Singapore, Indonesia, Vietnam, Malaysia, Philippines and Thailand. She partners with large SEA e-commerce, retail, travel and classified businesses, helping them with effective marketing and retail media strategies, on web and app. She is also responsible for developing new partnerships and growing new business in the region. Pauline’s priority focuses on Criteo’s vision to power marketers with trusted and impactful advertising. 

With over 8 years of leadership experience in technology industry, Pauline’s expertise includes digital advertising and marketing, large customer account management and business strategy and development. Her previous experiences include marketing strategy in the travel industry. 

 

Terms & Conditions

  • Full payment is required upon registration. 
  • Once paid, registration fees are non-refundable.
  • No shows will not be refunded.
  • You will receive by email the link to connect to the webinar one day prior to the event by clicking on your personal link.

 

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