Partners Retail and Luxury

Driving Value with Behavioural Science

Huone Clarke Quay, 3D River Valley Rd, #03-01 Block D, 179023, Singapore
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Discover how behavioral science is helping to create value for your brands while thriving in turbulent times.

Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions by Piers Lee, Managing Director of BVA BDRC Asia 20’

Most corporations recognise that reducing the stresses customers have in using your brand has the highest impact on converting prospects to customers and securing their repeat business.  But how much do brands really know about “stressful interactions” and how best to design a “low customer effort” service?

BVA BDRC Asia takesCustomer Effort analysis to new levels by diagnosing the constructs of effortful service interactions, and how best to design products and services that reduce these. 


Reframing the Value of Consumer Brands: An Interactive Workshop by Richard Bordenave, CEO of BVA Nudge Consulting APAC & Sophie Mahé, VP Associate Director of PRS INVIVO APAC 45’

When inflation encourages consumers to change durably their consumption patterns, how can brands consolidate their products value equation to stay as the preferred brand?
Discover how Behavioural science helps FMCG marketers decode the key dimensions of value. Learn when and how to reframe this value at moments of truth with examples from all over the world.

Experience the thought-process with an engaging workshop formatby BVA Nudge Consulting and PRS INVIVO, and question if your own brand delivers up to expected “jobs to be done” and is worth it’s price.


How Be-Sci can Create Value in Organisations by Eric Singler,Managing Director of BVA Family & Global CEO of BVA Nudge Consulting 25'

Discover the value that Behavioural science can create in terms of performance, customer centricity or leadership development.
Many organisations are testing ways to embed BeSci in their processes, roles and learning and development.

Eric will share best practices and case studies from leading edge global organisations (including L’Oreal, BNP PARIBAS, Save The Children, Reckitt, United Nations), and government bodies in France & Abu Dhabi, ending with a Q&A.



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