Industry Webinar: Culture and Heritage: A Country’s Intangible Assets


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With inclusion on the UNESCO Lists of World Heritage and/or Intangible Cultural Heritage being a key component of any nation's tourism promotion, it is clear that a country's image is linked to its culture and heritage assets. How can these, whether physical or intangible, be expressed through festivals, retail and merchandising? What role do sports play in a country's brand and soft power? Join us with Angelita Teo, Director for the Culture and Heritage Foundation at the International Olympic Committee as we explore these questions and more!


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