With inclusion on the UNESCO Lists of World Heritage and/or Intangible Cultural Heritage being a key component of any nation's tourism promotion, it is clear that a country's image is linked to its culture and heritage assets. How can these, whether physical or intangible, be expressed through festivals, retail and merchandising? What role do sports play in a country's brand and soft power? Join us with Angelita Teo, Director for the Culture and Heritage Foundation at the International Olympic Committee as we explore these questions and more!
Register here: https://ehl-edu.zoom.us/webinar/register/3716170034883/WN_vktvMvH1SgqBAESiFFmrKA
