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Industry Webinar: Culture and Heritage: A Country’s Intangible Assets

Price:
Free

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

 

With inclusion on the UNESCO Lists of World Heritage and/or Intangible Cultural Heritage being a key component of any nation's tourism promotion, it is clear that a country's image is linked to its culture and heritage assets. How can these, whether physical or intangible, be expressed through festivals, retail and merchandising? What role do sports play in a country's brand and soft power? Join us with Angelita Teo, Director for the Culture and Heritage Foundation at the International Olympic Committee as we explore these questions and more!

 

Register here: https://ehl-edu.zoom.us/webinar/register/3716170034883/WN_vktvMvH1SgqBAESiFFmrKA

 

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