Luxury Brand Management Short Course

Language: English

Event ended

*please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management. 


Your class activities will include presentations from the professor and from guest speakers, case studies, workshops and participants groups’ presentations. In order to apply the concepts covered in class to a real case in the luxury industry, you will analyze in groups a luxury brand of your choice.

Each session will develop a specific aspect of luxury brand management:

  1. Introduction: What is luxury?
  2. Facets of Luxury Today
  3. Luxury Consumers Motives and Behaviors
  4. Developing Luxury Brand Equity
  5. Communication in Luxury
  6. Brand Authenticity and New Trends in Luxury Hospitality.

For more information, please visit the website here.



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