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Behavioural Strategies to reconcile Brands, Advisors and Customer Experiences
We are pleased to invite you to attend New Realities in Luxury, a 1-hour web conference including a round-table brought to you by BVA Group : |
Julien Cayla, Associate Professor of Marketing at Nanyang Business School (Singapore) will present the findings from his co-authored ethnographic research paper on contradictory logics in luxury retail across Asia, Europe & the USA. BVA CX Unit's Luxury Specialists will discuss how to reconcile these logics through the example of remote selling for client-advisors in the post-covid era A Q&A session moderated by behavioural experts from BVA Nudge Consulting |
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