Event report

Anti-counterfeiting solutions - Protecting the consumer interest and the brand image

With a variety of anti-counterfeit solutions available, the combat against counterfeiting and parallel markets requires understanding the processes and requirements.

Although companies are experimenting with technologies i.e. RFID chips, Machine-Readable codes, Blockchain etc. there are no silver bullets to address the challenges.

In this session, IAC Partners shared the approach and various anti-counterfeit solutions which are both ‘bullet proof’ and readily deployable.

Thank you to Umang Goyal, Managing Partner at IAC Partners and all our participants for joining this event. 

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