Companies news  •  Analyses & Studies  •  Portraits  •  Publications

CEO Sustainability Series | Kenneth Ng, Danubal CEO Singapore Office (South East Asia)

As part of the Sustainable Business initiative, the French Chamber of Commerce in Singapore presents a leadership interview series where we invite CEOs and key executives to discuss crucial management qualities that drive successful sustainable transformation


Question 1: What are Danubal’s key sustainability initiatives and commitments?

At Danubal (a Global 3rd Party Supply Chain Company), we fully recognize the significance of sustainability and have implemented a range of initiatives and commitments to minimize our environmental impact. Our key sustainability endeavors include:

• We actively collaborate with shipping lines and airlines to explore and utilize more environmentally friendly transportation options. We advocate for intermodal transportation, which combines various modes such as rail, road, sea, and air, leading to optimized logistics operations and decreased emissions associated especially with long-haul transportation.

• We have installed energy-efficient lighting systems, optimized temperature control mechanisms, and prioritize the use of renewable energy sources wherever feasible, reducing our overall energy consumption and carbon footprint.

• We actively engage in Corporate Social Responsibility programs and initiatives. This includes community outreach, encouraging employee volunteering, and supporting environmental conservation projects, aligning our efforts with broader sustainability goals. As of today, on our lunch box initiative, more than 50% of staff throughout the organization bring packed lunches to work. Once people attitude change, which representing the market, will set direction for change include industries and government together.


Question 2: How do you see expectations and attitudes towards sustainability changing among your employees, customers, and partners? and what is the impact on your organisation?

The expectations and attitudes towards sustainability among our employees, customers, and partners are undergoing significant changes, and it is crucial for our organization to recognize and adapt to these shifts. Many of our employees, especially those from younger generations, are increasingly concerned about environmental issues and expect us to prioritize sustainability.

Sustainability has become a critical criterion in partner selection and collaboration. Organizations actively seek partnerships with like-minded companies that share their sustainability goals and values. Collaborating with partners who prioritize sustainability can enhance our reputation and credibility while driving positive change across the supply chain. By proactively addressing sustainability concerns and adapting to changing expectations, our organization can benefit in several ways. It provides us with a competitive advantage by attracting environmentally conscious like-minded customers and partners, contributing to long-term business success


Question 3: What are some of the biggest sustainability issues you've faced and how did you tackle all these sets of challenges?

One of the biggest sustainability issues we have faced is the need to create a culture of sustainability among our employees. To tackle this challenge, we have taken proactive measures to foster an attitude of sustainability through culture change management. By continuously challenging yesterday's offerings for tomorrow, we encourage the evolution and multiplication of best practices throughout the organization.

On the technology front, we invest in exploring and adopting better systems and data solutions. Additionally, we recognize the potential of AI assistance in generating route augmentations that produce the least carbon output. By leveraging technology, we aim to optimize our operations and minimize our environmental impact. F



This interview was conducted with Kenneth Ng, CEO, South East Asia, Singapore Office, Danubal

August 2023 | French Chamber of Commerce in Singapore


Get your copy of FOCUS Magazine Issue 79: Moving Towards Smart Mobility