Event report

How to generate actionable insights in a digital world through data capture and integration?

An in-depth talk on digital disruptions and their effect on organisations.

Key takeaways: how to transform data into insights, how search data is much bigger than social media data and how to integrate insights into value-loop decision-making, all of which underline the importance to start with customers rather than with technology.

A big thank you to David DUBOIS- Associate Professor of Marketing the Cornelius Grupp Fellow in Digital Analytics for Consumer Behaviour at INSEAD and our participants for this dynamic session!

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