Event report
How to generate actionable insights in a digital world through data capture and integration?
An in-depth talk on digital disruptions and their effect on organisations.
Key takeaways: how to transform data into insights, how search data is much bigger than social media data and how to integrate insights into value-loop decision-making, all of which underline the importance to start with customers rather than with technology.
A big thank you to David DUBOIS- Associate Professor of Marketing the Cornelius Grupp Fellow in Digital Analytics for Consumer Behaviour at INSEAD and our participants for this dynamic session!
