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Niji selected by Dalkia, an EDF subsidiary, to design its eco-responsible website
Niji – a design and technology consultancy – is proud to have contributed to the collective design of Dalkia’s new eco-responsible website. This large-scale 18-month project, punctuated by several key milestones, aims to meet the energy company's strong responsible ambitions.
To align Dalkia's brand values with the expectations of its various audiences, both internal and external, notably his sustainable natives candidates without degrading the user experience, Niji opted for digital frugality.
A first in France for an energy company, the design of this portal is fully in line with Niji's value proposition which aims to support the transformations, both digital and eco-responsible, of companies in all sectors, in particular with its Sustainable Design and Green IT offerings.
A long-term project for a pioneering and energy efficient website
In order to design Dalkia's new website, Niji first conducted a three-month planning and acculturation phase on digital eco-responsibility aimed at feeding Dalkia's strong ambitions and ongoing reflections, particularly with the 70 employees involved in the project. Once all the stakeholders were on board and the first creative concepts had been developed, Niji then conducted field research with a sample of over 400 persons. The aim? To know and understand their emotional feelings (satisfaction, pleasure, frustration, irritation, etc.) and their expectations concerning an eco-responsible website which, moreover, is supported by a major player in the energy sector in France.
Following this audit phase and in order to ensure feedback from the field consistent with Dalkia's brand pillars and values without degrading the user experience, Niji assisted the energy services company in rolling out this concept of a website based on digital frugality.
For this, Niji defined a new, more energy efficient graphic design code and developed specific compression as well as chromatic and rastered image processing aimed at reducing the requirements in bandwidth. This was all built while maintaining a visual rhythm on the different pages of the website, with a balance between the technical and experiential needs, in order to best embody the Dalkia brand.
To conclude, the new site has achieved a 64% reduction in CO2 emissions compared to the previous site, the result of a global and coherent approach desired by Dalkia, combining responsible design and optimised technological implementation.
The first concrete proof for Niji of its commitment towards a more responsible digital environment
The design of Dalkia's new eco-responsible website is part of Niji's value proposition, which, since the company was founded some 20 years ago, has evolved over time and in line with societal trends and issues. Initially aimed at supporting companies of all sizes and in all sectors in their digital transformation, Niji also wants to support players in their eco-responsible transformation, always through digital: from the original idea to the final design, and including the architecture and development.
Founded on concrete feedback, Niji offers a range of customised support services, including its Sustainable Design or Green IT offers.
“At Niji we are proud to have conceived and designed this magnificent project represented by the new Dalkia eco-responsible Internet site. For several months now, in conjunction with the strengthening of our internal CSR approach, we have strived to develop an eco-responsible offering so that we are always able to support our corporate customers and respond to and meet their needs. The fact that a renowned energy company like Dalkia is the first energy company to place its trust in us in this area is highly symbolic! ” notes Jérémie Manigne, Niji’s CEO.
About Niji
Niji is a technology design and implementation consultancy serving the digital transformation of companies in all economic sectors and public-sector organisations. Since 2001 Niji has, from ideas to reality, been supporting a diverse range of businesses including major national and international groups, mid-caps and SMEs in those regions where it is present. Based in Rennes, Paris, Lille, Nantes, Lyon, Bordeaux and Singapore, Niji currently employs over 900 people and recorded sales in 2020 of over €86M. www.niji.fr @Niji_Digital
About Dalkia
Subsidiary of EDF Group, leading provider of energy services, with operations across France and further afield, Dalkia has been developing for over 80 years renewable and recovered energy sources, while helping clients achieve energy savings and reduce their CO2 emissions (18 200 employees) www.dalkia.com
