Event report

Past Event| FairPrice Site Visit#1: Digitalisation & Customer Experience

Thank you to Raphael Zennou, CEO Digital Business at FairPrice Group for hosting this 1st  exclusive site visit and discussing Digitalisation & Customer Experience.

He shared NTUC Fair Price‘s commitment to building an omnichannel retail ecosystem, that offers its customers a delightful and diverse shopping experience.

Key takeaways of this session:

  • Omnichannel
  • Digitalisation
  • Personalisation and targeting
  • Customer engagement
  • Customer journey
  • Experiential touchpoints

A 2nd site visit is scheduled for Tuesday, June 14; find out more here

For more information about Marketing & Communication Committee and Retail & Luxury Committee, please contact Coralie Vincens cvincens(@)fccsingapore.com



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