Event report
Past Event| FairPrice Site Visit#1: Digitalisation & Customer Experience
Thank you to Raphael Zennou, CEO Digital Business at FairPrice Group for hosting this 1st exclusive site visit and discussing Digitalisation & Customer Experience.
He shared NTUC Fair Price‘s commitment to building an omnichannel retail ecosystem, that offers its customers a delightful and diverse shopping experience.
Key takeaways of this session:
- Omnichannel
- Digitalisation
- Personalisation and targeting
- Customer engagement
- Customer journey
- Experiential touchpoints
A 2nd site visit is scheduled for Tuesday, June 14; find out more here
For more information about Marketing & Communication Committee and Retail & Luxury Committee, please contact Coralie Vincens cvincens(@)fccsingapore.com
