Event report

Past Event | Powering the Future of Digital Out of Home: the What, Why and How of programmatic DOOH

Our Marketing and Communication committee organised a panel discussion on Powering the Future of Digital Out of Home: the What, Why and How of programmatic DOOH.

Thank you to our experts Lydia Lee Director, Revenue Strategy & Campaign Management at JCDecaux Singapore, Franck Vidal  Director, Southeast Asia Sales &Partnerships at Vistar Media, Laurent Fabry Managing Director at DiGital Content Technologies and Sebastien Lepez, Founder &CEO at JOLT Digital for sharing their insights on Programmatic Advertising Pillars and highlighting why Programmatic DOOH is increasingly favored by forward-thinking advertisers.

The session focused on several key aspects, including:

  • Providing context to Digital Out of Home (DOOH)
  • Explaining what Programmatic is and how it is used for OOH
  • Discussing the DOOH landscape in Asia and worldwide, with a particular focus on comparing Singapore to other Asian markets like China and markets outside of APAC
  • Highlighting the benefits of Programmatic DOOH for consumers
  • Showcasing the latest innovations in the industry globally and what is coming to Singapore
  • Exploring how it is possible to track the real-time location of a target audience in Singapore and predict their future movements
  • Addressing the future of Programmatic DOOH and its potential implications for brands

For more information, please contact Coralie Vincens cvincens(@)fccsingapore.com

Close

Get your copy of FOCUS Magazine Issue 80: Designing a Circular Economy World