Event report
Past Event | Powering the Future of Digital Out of Home: the What, Why and How of programmatic DOOH
Our Marketing and Communication committee organised a panel discussion on Powering the Future of Digital Out of Home: the What, Why and How of programmatic DOOH.
Thank you to our experts Lydia Lee Director, Revenue Strategy & Campaign Management at JCDecaux Singapore, Franck Vidal Director, Southeast Asia Sales &Partnerships at Vistar Media, Laurent Fabry Managing Director at DiGital Content Technologies and Sebastien Lepez, Founder &CEO at JOLT Digital for sharing their insights on Programmatic Advertising Pillars and highlighting why Programmatic DOOH is increasingly favored by forward-thinking advertisers.
The session focused on several key aspects, including:
- Providing context to Digital Out of Home (DOOH)
- Explaining what Programmatic is and how it is used for OOH
- Discussing the DOOH landscape in Asia and worldwide, with a particular focus on comparing Singapore to other Asian markets like China and markets outside of APAC
- Highlighting the benefits of Programmatic DOOH for consumers
- Showcasing the latest innovations in the industry globally and what is coming to Singapore
- Exploring how it is possible to track the real-time location of a target audience in Singapore and predict their future movements
- Addressing the future of Programmatic DOOH and its potential implications for brands
For more information, please contact Coralie Vincens cvincens(@)fccsingapore.com
