Event report
Past Events | E-commerce in Southeast Asia: Navigating Challenges and Seizing Opportunities
Throwback on our last Retail & Luxury Committee meeting which explored the complex landscape of e-commerce in Southeast Asia.
Our sincere thank you to Suzanti Yeo, Chief Digital Officer, Richemont, Damien Schricke, Head of Ecommerce APAC, Decathlon, Benjamin Chin, Managing Director SG & MY, ECCO and Pierre-Yves Tournier, Managing Partner, URA Asia for sharing their invaluable expertise and insights with our members.
Participants discussed the unique characteristics of the Southeast Asian e-commerce market, highlighting its specificities in operations, consumer behaviors, and marketplaces.
Key discussion points included:
- The heavy reliance on discounts
- The high cost of customer acquisition (and strategies to address this)
- The challenges in sourcing digital talent.
Looking ahead, the emphasis will shift toward customer retention, enhancing customer experience, adopting omnichannel strategies, and transitioning from a retail-centric to a customer-centric business model.
For more information about the Retail & Luxury Committee please contact Coralie Vincens cvincens(@)fccsingapore.com
