Path to purchase in Travel Retail - Experiments and challenges

Yesterday morning we had the chance to hear from both retailer and a brand’s perspectives on the travelers path to purchase. The audience was captivated by this Travel Retail talk and the need of collaboration between both parties. We especially thank Isaline Duminil, JCDecaux ; Elisabeth Jouguelet, Shiseido ; Arnaud Frade, Ipsos and Louis Heriard Dubreuil, Lagardère Travel Retail. A very warm thank you to all our participants as well.

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