Event report

State-of-the-art Customer Data Platforms (CDP)

A very insightful session on the value of data repositories for omni-channel marketing architectures, the journey from design to implementation of a CDP project, business case studies and more.

CDPs (Customer Data Platforms) provide a customer data unification solution along with a user-friendly environment for marketing and analysts users. The objective is to offer a single platform supporting the company’s omnichannel marketing strategy. A warm thank you to Nadjim Lakhdari for leading this workshop, and thank you to our participants.