Event report

Webinar: Travelling under the new “norms” - opportunities for prestige brands

In this webinar, Samson Chai, Marketing Dept. Director at Trip.com Group and Xiaolei Gu, Innovation Director at Fabernovel Asia discuss Chinese travellers’ demographics and behaviors, and their outlook of opportunities for prestige brands.

  • Keypoints:
    • Key demographics of affluent outbound travelers
      • What are their travel patterns now
      • What’s new and has been changed since the pandemic
    • 2 alternatives for outbound travelling
      • Positioning of Hainan
      • Positioning of Macau
    • How can brands seize the opportunities to engage these people when travelling
    • Travel retail beyond sales: opportunities for brand building and acquisition

 

Thank you to our speakers and participants!

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